How Manufacturers Can Best Partner in a High-Profile Demonstration Home

By Steve Atwood, VP of Construction Operations Taylor Morrison, Inc.

One of the most exciting projects on my plate this year is building the NEXTadventure™ Home, a high-profile demonstration home in Clermont, Florida. In this showcase single-family home designed specifically for the 55 and better market, we have the opportunity – in partnership with forward thinking companies and product manufacturers – to produce a jaw-dropping presentation with all the bells and whistles.

The results are really amazing. Every detail — from the trim, to the cabinetry, to the lighting, and fixtures — is finally coming together. The drywall is out and we’re ready for the fun stuff.

Working on a demonstration home like NEXTadventure™ (in celebration of the International Business Show 2017) and others like it, comes with a unique set of circumstances. Here’s what we’ve learned:

  • Builders should come into the process with an open mind. The products available on the market today are a lot of fun. There are vast innovations and so much to chose from. This is a great time to get creative and play with all the new products and designs.
  • Don’t commit to something you can’t get on time. As a manufacturer, it can feel like a real feather in your cap to participate in a high-profile project with established brands. If you overpromised products that you can’t deliver on a tight timeline, then they can’t be used. And then what’s the point?
  • Recognize that the timeline for a project of this caliber is about half of what you’re used to. Failure to recognize how quickly things have to move on a demonstration home can cause a lot of unnecessary problems. No one likes on-the-fly changes or having to rescind due to relationship problems.
  • Start getting people and partners on board for product sponsorship at the earliest stages of the planning process. Whatever sponsors offer need to be ready right away. Getting them onboard the project way in advance goes a long way towards a smooth process.
  • Expect the unexpected, in a good way. A solid planning process and early onboarding of sponsors mean that you can smash expectations and wow naysayers. At the NEXTadventure™ home, some had their doubts about our ability to build a Florida room over the garage with a real staircase, but we did it! And we did it because we got started early enough to innovate.

Careful planning coupled with true collaboration means that more partners and sponsors can work on special projects that really boast the very best that the industry has to offer. The results of which are strengthened relationships, fully-realized vision, and dramatic reveals.

Tell us about how you bring big design thinking to your work at @taylormorrison. We’d love to know what you’re up to. Watch the progress of  the NEXTadventure™ home on social media #nextadventurehome .



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