Sherwin-Williams, Taylor Morrison’s vendor partner and the largest producer of paints and coatings in the United States, contributed to this story.
The 2018 Color of the Year
Bold color is trending as Sherwin-Williams has revealed Oceanside SW 6496 as the 2018 Color of the Year. Selected from the Colormix® Forecast, Oceanside is a fusion of rich blue with jewel-toned green, and represents the growing desire for color that is both accessible and elusive. Complex and deep, this color offers a sense of the familiar with a hint of the unknown, bridging between old and new, light and dark.
Bring Oceanside into the home
“People today have a growing sense of adventure, and it is making its way into even the coziest corners of our homes. We are craving things that remind us of bright folklore, like mermaids and expeditions across continents. Oceanside is the color of wanderlust right in our own homes,” says Sue Wadden, director of color marketing at Sherwin-Williams.
Blues evoke a multitude of moods and associations depending on hue, shade and application. Despite this variety, they are universally perceived as intelligent, honest and interesting—making blue the most beloved color worldwide. Oceanside’s multi-dimensional look could create a welcoming statement as a lively color for a front door. This green-meets-blue tone can also boost creative thinking and clarity of thought in a home office, or invite meditation and introspection in bedrooms or reading nooks.
Oceanside’s versatility allows it to play well with many colors. It is a bright counterpart to equally
eye-catching colors, such as Exuberant Pink SW 6840 or Honey Bees SW 9018, or it can rest relaxingly alongside other blues, such as In the Navy SW 9178 or Adrift SW 7608. It is also the ideal companion for corals and copper metallic tones.
Oceanside is universally embraced by design styles from mid-century modern to Mediterranean-inspired, and traditional to ultra-contemporary.
Using the Sherwin-Williams ColorSnap® Visualizer, you can explore the Color of the Year and with the swipe of a finger see it on any wall. Take a photo of your Oceanside paint project and tag your Twitter and Instagram posts with #SWCOLORLOVE or upload the photo to a color detail page.
The 2018 Colormix® Forecast
The Sherwin-Williams Color Marketing team is tasked with determining the Color of the Year. To start the process, the team first identifies color palettes by drawing from fashion, nature, pop culture and global design to create the Colormix® Forecast. This collection predicts the colors that will drive conversation and inspiration for the coming year, offering new perspectives on societal influences and their impact on color and design trends.
From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix® Color Forecast exhibits three unique color palettes that draw from emerging global trends: Sincerity, Unity and Connectivity.
This palette emerged from the growing need for minimalism, daily meditation and the concept of lagom, meaning “just enough.” The hushed tones of Sincerity play out in sand, complex grays and hazy botanicals. There are no harsh lines, but rather, blending and fluid movements that create peace and space.
The Unity palette reflects the developing need for roaming as we seek to make connections with new places and cultures, and the celebration of indigenous patterns and artisan crafts we find along the way. The bright folklore of this story is told in memorable pops of peacock color, animated fuchsia and grounded browns.
Inspired by the progressive movement of virtual reality, productivity and youth culture, the high-tech Connectivity palette serves up colors we crave: pixelated in orange, violets, digital greens and high-definition yellow.