Taylor Morrison Named America’s Most Trusted® Home Builder for the Second Year in a Row
What’s behind the Taylor Morrison brand? Relationships and trust. In fact, as our President and CEO Sheryl Palmer said, “Relationships and trust are the foundation of success for any business.” That’s why everyone in our company is head-over-heels. We learned that Lifestory Research, an independent market research firm, ranked Taylor Morrison America’s Most Trusted® Home Builder for the second year in a row.
The Best Possible Home Buying Experience
After all, this isn’t an award they pull out of a hat. It’s affirmation from our customers. We’re succeeding in providing the best possible home buying and home ownership experiences. The results are based on the opinions of 31,764 active new home shoppers across America over a 12-month period. Participants were randomly drawn from American households. They are from the 35 largest U.S. housing markets to assure a balanced response.
The responses are evaluated to determine how trust influences consumer attitudes toward the top 100 U.S. home builders. Learn more about the Lifestory Research program here.
We know from the opinions of new home shoppers that trust has a bottom line impact on the purchase decisions they make. It’s a distinction that Taylor Morrison has captured the trust of home shoppers in two consecutive years in the study.
Eric Snider, Lifestory Research President
The Taylor Morrison Difference
Several factors determine America’s Most Trusted® Home Builder. Among them are perception of quality, product satisfaction and product experience. These are three areas Taylor Morrison is justifiably proud of. You can learn more about them by reading the following:
- Signature Pledge
- Commitment to Quality
- Warranty Program
- View the timeline that chronicles our well-established reputation for quality construction that began in 1880!
We’re also continually finding new ways to give you better, more responsive customer service. Examples include:
- Our Let’s Talk chat feature
- Making sure you can easily contact us for answer and help
- Keeping you up-to-date about new communities via informative emails. We share good news when you join our VIP Interest Lists
Every day we strive to provide our customers with the resources and support to help them make an educated decision about their most important investment. This repeated recognition as America’s Most Trusted® Home Builder is a true testament to that work and a direct correlation to the caliber of people who make up our stellar team. I’m so proud of this achievement.
Sheryl Palmer, President and CEO
So, thank you from all of us at Taylor Morrison for the trust you place in us.
Disclaimer: Taylor Morrison received the highest numerical score in the proprietary Lifestory Research 2016 and 2017 America’s Most Trusted® Home Builder study. The 2016 study based on 39,079 new home shoppers from Jan-Dec 2015. 2017 study based on 31,764 new home shoppers from Jan-Dec 2016 in the United States. Your experiences may vary. Visit www.lifestoryresearch.com.