The Whole Nine Yards: Taylor Morrison Secures America’s Most Trusted® Home Builder Nine Years Running

america's most trusted

We kicked this year off with the best possible news: for an unprecedented ninth year in a row, Taylor Morrison has been named America’s Most Trusted® Home Builder by Lifestory Research! Building homes is not just a job for us; it is a passion and an honor we are more determined than ever to keep.  

Let’s dive into the details. How we won, who Lifestory Research is, and the secret to our success are up next! 

About Lifestory Research and the America’s Most Trusted® Study 

Lifestory Research is a research and strategy firm focusing on social and behavioral sciences to solve business complications.  

Each year, they survey over 58,000 home shoppers to gauge their opinions on homebuilders’ trust, quality, word-of-mouth, and other key brand questions. Their process does not involve third-party reviews and ratings, editorial committees, or industry professionals. In other words, they rely on the opinions of real people to achieve authentic, unbiased results. 

If you’re looking for more details on Lifestory’s methodology, research away here.

So, What’s The Secret to our Success? 

 Karin Jimenez, Orlando Community Sales Manager, showing home shoppers a floor plan.

Our secret is, we don’t have a secret! Honesty and transparency reign supreme at Taylor Morrison. Here are a few more ways we strive to earn your trust, day after day, year after year. 

We Do What We Say and Own Up to Our Mistakes 

If you have a question, concern, or complaint, our teams are always ready to step in and help. 

Going Above and Beyond 

Lovingly coined “wow stories,” our team members go the extra mile for our customers, from paying our 100,000th homebuyer’s mortgage for a whole year to helping a lost boy in one of our communities get home after school. 

Online Tools 

Online tools create greater transparency and optionality for home shoppers. Schedule in-person appointments, take virtual tours, or even design and reserve a home, all from the comfort of your couch. 

Inspired by Good 

We give back to our communities, partnering with Banner Health to build homes for cancer patients, the National Wildlife Federation to create beautiful, sustainable communities, and HomeAid to aid in the fight against homelessness.  

A People-Driven Purpose 

But above all, it’s the way we care about people that truly makes us who we are. When you walk into a Taylor Morrison community, we guarantee to be authentic and honest. We promise to communicate through good and bad news, and not shy away from our mistakes. We do all we can to provide a fair journey for everyone who puts their trust in us. 

As we said last year, and we hope to say again next year– thank you for believing in us. We love what we do, because of you.   

All information (including, but not limited to prices, views, availability, school assignments and ratings, incentives, floor plans, exteriors, site plans, features, standards and options, assessments and fees, planned amenities, programs, conceptual artists’ renderings and community development plans) is not guaranteed and remains subject to change, availability or delay without notice. Any community improvements, recreational features and amenities described are based upon current development plans, which are subject to change and under no obligation to be completed. Maps and plans are not to scale, are not intended to show specific detailing and all dimensions are approximate. Prices may not include lot premiums, upgrades and options. Community Association or other fees may be required. This communication is not intended to constitute an offering in violation of the law of any jurisdiction and in such cases our communications may be limited by the laws of your state. Please see a Taylor Morrison Community Sales Manager or Online Sales Manager for details and visit for additional disclaimers. For our Age Qualified Communities only: At least one resident of household must be 55 or older, and additional restrictions apply. Some residents may be younger than 55 in limited circumstances. For minimum age requirements for permanent residents in a specific community, please see Taylor Morrison Community Sales Manager for complete details.