We kicked this year off with the best possible news: for an unprecedented ninth year in a row, Taylor Morrison has won America’s Most Trusted® Home Builder by Lifestory Research! Building homes is not just a job for us; it is a passion and an honor we are more determined than ever to keep.
Let’s dive into the details. How we won, who Lifestory Research is, and the secret to our success are up next!
About Lifestory Research and the America’s Most Trusted® Study
Lifestory Research is a research and strategy firm focusing on social and behavioral sciences to solve business complications.
Each year, they survey over 58,000 home shoppers to gauge their opinions on homebuilders’ trust, quality, word-of-mouth, and other key brand questions. Their process does not involve third-party reviews and ratings, editorial committees, or industry professionals. In other words, they rely on the opinions of real people to achieve authentic, unbiased results.
If you’re looking for more details on Lifestory’s methodology, research away here.
So, What’s The Secret to our Success?
Karin Jimenez, Orlando Community Sales Manager, showing home shoppers a floor plan.
Our secret is, we don’t have a secret! Honesty and transparency reign supreme at Taylor Morrison. Here are a few more ways we strive to earn your trust, day after day, year after year.
We Do What We Say and Own Up to Our Mistakes
If you have a question, concern, or complaint, our teams are always ready to step in and help.
Going Above and Beyond
Lovingly coined “wow stories,” our team members go the extra mile for our customers, from paying our 100,000th homebuyer’s mortgage for a whole year to helping a lost boy in one of our communities get home after school.
Online tools create greater transparency and optionality for home shoppers. Schedule in-person appointments, take virtual tours, or even design and reserve a home, all from the comfort of your couch.
Inspired by Good
We give back to our communities, partnering with Banner Health to build homes for cancer patients, the National Wildlife Federation to create beautiful, sustainable communities, and HomeAid to aid in the fight against homelessness.
A People-Driven Purpose
But above all, it’s the way we care about people that truly makes us who we are. When you walk into a Taylor Morrison community, we guarantee to be authentic and honest. We promise to communicate through good and bad news, and not shy away from our mistakes. We do all we can to provide a fair journey for everyone who puts their trust in us.
As we said last year, and we hope to say again next year– thank you for believing in us. We love what we do, because of you.