They say that ‘trust is hard to gain yet easy to lose,’ but at Taylor Morrison, we strive to capture customers’ trust across the country every day. We are proud to announce that for the seventh year in a row, Taylor Morrison has been recognized as America’s Most Trusted® Home Builder by Lifestory Research—an annual study ranking homebuilders in the U.S. based on consumer trust.
You might be asking how a company earns the coveted title? More than 50,000 home shoppers were asked to rate the trustworthiness of national homebuilders and we captured the 5 Star Rating with a net trust score of 123.6, and we doubled the industry’s brand trust average. This past year we faced daily challenges for our teams across the country, we’re so proud to know that consumers continued to place their trust in us.
“It is so special to be recognized for the very virtue our organization’s foundation is built on and it fills me with pride to know that home shoppers have consistently rated us as the most trustworthy homebuilder,” said Taylor Morrison Chairman and CEO Sheryl Palmer. “With our highest trust index score yet, this year’s award is a testament to our strong brand, tremendous team members, and dedication to show up for our customers day in and day out.”
Throughout 2021, we aimed to lead with integrity, building meaningful long-term relationships with homebuyers through open and honest communications. We’ve navigated the challenges of COVID-19 along with material and labor shortages, but we continued to put our customers first, maintained our commitment to superior quality and sustainability, and provided an unmatched homebuying experience from start to finish.
Our trustworthy reputation has been furthered even more in the virtual world—offering our customers a variety of innovative tools to shop for their dream home safely and conveniently, including virtual tours, self-guided tours, and home reservations. Every brand-new Taylor Morrison home features TM LiveWell™, which provides healthier air, cleaner water and safer paint, taking our commitment to our consumers’ health one step further.
Learn more about us, our brand purpose, and what prompts consumers to choose Taylor Morrison.