America’s Most Trusted® Home Builder* is More Than an Award for Us

Of any year to be named America’s Most Trusted® Home Builder, this year is the most important, because it signifies that we continued earning our customers’ trust during a pandemic—and when they needed it most. After being recognized with this momentous award for six years in a row, it’s fair to say this distinction is far more than an award. Being trusted is simply who we are.

Sheryl Palmer, Taylor Morrison Chairman and CEO

Cultivating our consumers’ trust has never been more important than during a year of uncertainty and unpredictability. Taylor Morrison has built a foundation based on trust and home shoppers have continued to place their trust in us—propelling the company to the top of the national rankings yet again. For the sixth year in a row, we have been named America’s Most Trusted® Home Builder by Lifestory Research.

For Taylor Morrison, being named America’s Most Trusted® serves a greater purpose and has a much deeper meaning for our organization and our brand. It’s not easy to enhance customer trust in a pandemic era, in fact, it’s hard work and the company has proven time and time again to be up for the challenge. Our trustworthy reputation was furthered even more in the virtual world—offering our customers a variety of innovative tools to shop for their dream home safely and conveniently, including virtual tours, self-guided tours and home reservations.

Following a year in which people turned to those they most trust, Taylor Morrison once again was the homebuilder brand consumers continued to admire and rely on. In a year with so much uncertainty, we applaud Taylor Morrison in retaining the top rank as the America’s Most Trusted Home Builder for the sixth consecutive year.”

Eric Snider, Lifestory Research President and Chief Research Officer

America’s Most Trusted® Home Builder by Lifestory Research is an annual study where nearly 50,000 home shoppers rate the trustworthiness of homebuilders in the top U.S. housing markets. And this year, Taylor Morrison captured its highest Net Trust Index Score since claiming the title back in 2016.

We know trust isn’t easily granted, it’s something that has to be earned and that’s no easy feat. But it’s a challenge Taylor Morrison has accepted and excels in every year. We’re honored you have chosen to place your trust in us. To learn more about us, our brand purpose and what prompts consumers to choose Taylor Morrison, visit us today.    


Taylor Morrison received the highest numerical score in the proprietary Lifestory Research 2016, 2017, 2018, 2019, 2020, and 2021 America’s Most Trusted® Home Builder study. Study results are based on experiences and perceptions of people surveyed. Your experiences may vary. Visit

All information (including, but not limited to prices, views, availability, school assignments and ratings, incentives, floor plans, exteriors, site plans, features, standards and options, assessments and fees, planned amenities, programs, conceptual artists’ renderings and community development plans) is not guaranteed and remains subject to change, availability or delay without notice. Any community improvements, recreational features and amenities described are based upon current development plans, which are subject to change and under no obligation to be completed. Maps and plans are not to scale, are not intended to show specific detailing and all dimensions are approximate. Prices may not include lot premiums, upgrades and options. Community Association or other fees may be required. This communication is not intended to constitute an offering in violation of the law of any jurisdiction and in such cases our communications may be limited by the laws of your state. Please see a Taylor Morrison Community Sales Manager or Online Sales Manager for details and visit for additional disclaimers. For our Age Qualified Communities only: At least one resident of household must be 55 or older, and additional restrictions apply. Some residents may be younger than 55 in limited circumstances. For minimum age requirements for permanent residents in a specific community, please see Taylor Morrison Community Sales Manager for complete details.