Eleven is more than just a number. At Taylor Morrison, it represents consistency, longevity, and something even more meaningful: trust.
For 11 consecutive years, homebuyers across the country have named us America’s Most Trusted® Home Builder, a distinction rooted in real experiences, real homeowners, and real confidence built over time. Here, trust is the foundation of everything we have built and will build.
What it Means to Be “America’s Most Trusted®” From Lifestory Research
Lifestory Research is a research and strategy firm focused on social and behavioral sciences to solve business complications. Each year, they survey over 66,000 home shoppers to gauge their opinions on homebuilders’ trust, quality, word-of-mouth, and other key brand questions. Their process does not involve third-party reviews and ratings, editorial committees, or industry professionals.
In other words, they rely on the opinions of real people to achieve authentic, unbiased results. Never bought. Not influenced or assigned. Becoming America’s Most Trusted® Home Builder is earned.
Sheryl Palmer, Chairman and CEO, On Why Trust Matters in Homebuilding
Trust plays a defining role in the homebuying journey, something Sheryl Palmer, Taylor Morrison Chairman and CEO, has long championed.
“This is no longer just a lucky streak. This is part of who we are and our legacy. Eleven years is a long time. When I sent a video to my team on Tuesday morning to announce it, I emphasized how long 11 yearsis. Our kids start kindergarten and reach high school in 11 years. Think about all the high-tech fads that come and go in 11 years. It adds up to a long time.”
This much is clear—the commitment to trust starts at the top and extends across every team, community, and interaction.
What Sets Taylor Morrison Apart | Today and In the Future

Taylor Morrison communities are designed for how people actually live, now and in the years ahead. That means:
- Walkable neighborhoods that encourage connection
- Thoughtfully planned green spaces and amenities, for relaxation to chatting with neighbors new and old
- Innovative tools that bring radical clarity to the homebuying journey. At Taylor Morrison, you can add a home to your cart and check out—all online
- Philanthropic partnerships that strengthen local communities
- Partnership with Banner Health to build homes for cancer patients
- Partnership with the National Wildlife Federation to create beautiful, sustainable communities and dedicated monarch butterfly gardens
- Worked with HomeAid to aid in the fight against homelessness
- Transformed lives for five deserving families by becoming the official builder for the ultra-popular reboot of Extreme Makeover: Home Edition
Thank You for Making Taylor Morrison America’s Most Trusted® Home Builder
To our homeowners, partners, and communities: thank you. Your confidence, feedback, and loyalty have shaped who we are and inspire where we’re going next. We are honored to continue building homes, and trust, together.
Keep Exploring
- Our History: After 100+ years of homebuilding, we have many stories to tell
- Who is Lifestory Research? Get the facts on how the award is earned
- New homes: Start the search and find your new Taylor Morrison home today







