Taylor Morrison Named Lifestory Research® 2016 America’s Most Trusted™ Home Builder
We are #1 with the people who count–homeowners like you! Lifestory Research®, a national independent market research firm, ranked Taylor Morrison as America’s Most Trusted Home Builder™.
The results were based on the opinions of over 39,000 U.S. consumers actively shopping for a new home in 2015. The aim was to understand how trust in a brand affects the ultimate decision to choose one builder’s home over another. Since trust is highly personal, the study asked participants to score brands on a scale of 0 to 10. The higher the rank, the more deserving the brand was of a consumer’s trust and, even better, his or her positive word-of-mouth to other home buyers.
We are both proud, yet humbled to have earned the high opinion of our homeowners and we will continue to work hard to maintain the trust you’ve placed in Taylor Morrison. Thank you so much!
Disclaimer: Taylor Morrison received the highest numerical score in the United States in the proprietary Lifestory Research® 2016 America’s Most Trusted™ Home Builder study. Study based on 39,079 new home shoppers in the United States. Proprietary study results are based on experiences and perceptions of consumers surveyed between January and December 2015. For study details, go to www.lifestoryresearch.com.