Just Ask Alexa

"Alexa, Open Taylor Morrison"

Shopping for a Taylor Morrison home? Amazon Alexa can help. The new Taylor Morrison skill for Amazon Alexa helps customers shop for a new home while cooking dinner, folding laundry, or even just petting the dog. We know that now, more than ever before, consumers are shopping online—homes included.

The ability to meet our customers where they already are—which is largely in their homes—is instrumental in our mission of showing consumers we’re considerate and compassionate. Buying a home is often the largest purchase of someone’s life and, truthfully, it comes with one of the longest, most emotional retail experiences of anything you can buy. Our goal is to help our buyers shop in today’s modern era, and in the same fashion they do for everything else—digitally.

Stephanie McCarty, Taylor Morrison Chief Marketing and Communications Officer

The new Taylor Morrison skill for Amazon Alexa can help our customers shop for a home from the comfort of their current one—and leaving the couch to do so is optional. Alexa can search for nearby Taylor Morrison communities and provide customers information about them, send driving directions to their mobile device, schedule a tour of the community and more. Just click ‘play’ to watch the Taylor Morrison skill come to life!

Our homes and communities are beautiful—and while we’d love for every shopper to experience them in-person—we know many consumers are eager to do much of their home search and buying process online or by using technology like Alexa.

Stephanie McCarty, Taylor Morrison Chief Marketing and Communications Officer

Get Started

To download the skill to your Alexa-enabled device, just follow these steps. From your Alexa device…

  • Just say, “Alexa, enable Taylor Morrison.”
  • To activate the skill, say, “Alexa, open Taylor Morrison.”

To download from your web browser or mobile device, click here for the full instructions.

Tell Us What You Think

Comment down below: Do you have an Alexa at home? What do you think about home automation technology?


Additional Helpful Information


All information (including, but not limited to prices, views, availability, school assignments and ratings, incentives, floor plans, exteriors, site plans, features, standards and options, assessments and fees, planned amenities, programs, conceptual artists’ renderings and community development plans) is not guaranteed and remains subject to change, availability or delay without notice. Any community improvements, recreational features and amenities described are based upon current development plans, which are subject to change and under no obligation to be completed. Maps and plans are not to scale, are not intended to show specific detailing and all dimensions are approximate. Prices may not include lot premiums, upgrades and options. Community Association or other fees may be required. This communication is not intended to constitute an offering in violation of the law of any jurisdiction and in such cases our communications may be limited by the laws of your state. Please see a Taylor Morrison Community Sales Manager or Online Sales Manager for details and visit www.taylormorrison.com for additional disclaimers. For our Age Qualified Communities only: At least one resident of household must be 55 or older, and additional restrictions apply. Some residents may be younger than 55 in limited circumstances. For minimum age requirements for permanent residents in a specific community, please see Taylor Morrison Community Sales Manager for complete details.